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Join us on our exclusive Type Odyssey.
Join us on our unique journey, as we span the years to learn more about type, technology, and printing from some of the most celebrated voices in the industry. Educators and students alike in universities, colleges, and continuing education programs will benefit from our ongoing videos and virtual professional reviews of their type assignments.
Supporting instructors and students.
With decades of in-person class experience, The Type Guys now bring that same support into your virtual classroom. Together Kevin and Jason have a combined total of 60 years of teaching, demonstrating, and writing course curriculum. They understand how departments work – at the high school, community college, and the university level.
Within the framework of typography, Kevin and Jason have worked with educators and students on course development. And now they are sharing their knowledge and experience using the TTG model and methodology to partner with your department and support your students.
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Students will benefit from another professional point-of-view in their classwork, and teachers can supplement their syllabi with a historical perspective of typography as well as providing students hands-on teachable examples on an individual basis.
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For Professors: Once approved to work with a particular class (up to 15 students), we will consult with the professor to understand their objective and become familiar with that assignment. Professors can engage us to provide a hands-on review of a single class assignment and collaborate with individual students on their project’s type execution.
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For Students: We will accept one submission from each student, review their file, and deliver a TTG Report. Students can then resubmit their corrected file for a final review. The Type Guys are available to provide this service for multiple classes in your department for any given period or semester.
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If you are interested in partnering with The Type Guys, read our terms of service.
Emphasizing fundamental design thinking, observation, and problem-solving skills, the second edition of Communicating through Graphic Design introduces design as a career to various grade-levels of students.
Learning the ABCs of type and printing.
Are you a “Type A” personality? Do you consider yourself a type aficionado, a type guru, or simply someone who appreciates smart graphic design and attention to detail? Do you love the smell of a freshly printed brochure? Every letterform is a work of art, and combining letters to craft a message to communicate with purpose, style, and impact, is why we care and why we fuss.
As a supporter of all things typographic, we feel it is important to provide education and awareness of type and printing – from the anatomy of type, to its history and development, to printing processes and technology. To that end, we have included links to some of the most recognized authorities, resources, and inspiration in the industry:
The Herb Lubalin Study Center opened in 1985, and was created in order to preserve an unprecedented resource – Herb Lubalin’s vast collection of work. Its goal is to provide the design community with a means to honor Lubalin and to study his innovative work. The Study Center also includes over 60,000 objects by many other design practitioners across the world.
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The Museum of Printing is dedicated to preserving the rich history of the graphic arts, printing and typesetting technology, and printing craftsmanship. Frank Romano, type historian and museum president, has amassed hundreds of antique printing, typesetting, and bindery machines, as well as a library of books and printing-related documents. Watch Frank talk about type and printing.
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Steven Heller wears many hats. Currently, he is chair of the MFA Designer as Entrepreneur program, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. The author, co-author, and/or editor of over 200 books on design and popular culture, and PRINT Magazine’s blog, the Daily Heller. Watch Steven introduce his Type Deck.
To advance your design education and awareness, we offer the following links to continue the conversation about all things typographic.
A peek into the dexterity of Herb Lubalin.
Here is a sample typeface specification page (Dec. 1980) from ITC’s marketing magazine, U&lc. (Upper & lower case). The first frame shows Lubalin’s rough marker layout on tissue (vellum) displaying the fonts, ITC Isbell Book & Isbell Book Italic. It was then specified to be typeset, built into a mechanical for reproduction, and sent to the printer (second frame).
This is what The Type Guys did every day – studied the structure of each face, the design nuances of how the text sets, and how words looked as a headline. They cut and sliced ascenders and descenders, and tailored all the letterforms to make it right.
